Ranking on Google.co.ke isn't luck—it's science. With 87% of Kenyans using Google to find local businesses, can you afford not to rank? At Arrow Digital, we use data-driven SEO strategies specifically tailored for the Kenyan market that increase your visibility, drive qualified traffic from across Kenya's 47 counties, and deliver a higher ROI than any paid advertising campaign.
Why SEO Matters for Kenyan Businesses
87% of Kenyans use search engines to find local businesses "Near
me" searches have increased 200% in Kenya 46% of Kenyan
consumers visit a store within 24 hours of searching Mobile
searches account for 85% of all Kenyan searches
Before you can rank on Google.co.ke, your site needs to be technically sound. We audit and optimize every technical element. What We Fix: Site speed optimization (critical for Kenyan internet), Mobile usability (85% of searches), Core Web Vitals, XML sitemaps and robots.txt, Structured data markup, HTTPS security (SSL), Canonical tags and redirects, Site architecture, CDN implementation for speed, Image optimization, Browser caching.
We optimize your content and HTML elements specifically for Google.co.ke and Kenyan search behavior. Our On-Page Optimization: Keyword research (Kenya-specific), Title tag and meta description optimization, Header tag structure, Content optimization (English & Swahili), Image optimization and alt text, Internal linking strategy, URL structure, Schema markup for local businesses, User experience signals.
For businesses serving local markets, local SEO is your
secret weapon to appearing when customers search for
services near them.
Local SEO Includes:
✓ Google Business Profile optimization
✓ Local Citations & Directories
✓ Location Pages
✓ Local Link Building
✓ Review Generation
✓ Click-to-call functionality
✓ Location-based keywords
Earning high-quality backlinks from reputable Kenyan and international websites signals to Google that your site is trustworthy. Link Building Strategies: Guest posting on Kenyan blogs and news sites, Digital PR with Kenyan media (Standard, Nation, Business Daily), Partnership with Kenyan businesses, Local sponsorships and events, University partnerships, NGO collaborations, Industry association memberships, Broken link building, Resource page link building.
E-commerce SEO requires specialized strategies to rank product pages and compete with Jumia, Kilimall, and international sites. E-commerce Optimization: Product page optimization, Category page strategy, Product schema markup, User-generated content strategy, Faceted navigation optimization, Duplicate content solutions, Mobile shopping optimization, Local inventory ads.
SEO without great, locally relevant content is useless. We create comprehensive content strategies that attract Kenyan search traffic. Content Services: Keyword-targeted blog posts, Location-specific content, Swahili content creation, FAQ pages, Service and product descriptions, SEO copywriting, Content refresh and updates, Industry news and trends.
Full-spectrum digital marketing, web development, and SEO solutions that drive real results for Kenyan businesses
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